Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.
Facebook has released a brand new Community Standards enforcement Report, which focuses on q4 2018 and Q1 2019 and shows how Facebook has been successful in detecting content that violates community rules.
The report contains information and metrics that show which classes are the
most problematic in terms of violations of Facebook standards and how many cases are appealed and rejected and include reports on
regulated merchandise standards.
Instagram has launched a tool that will let advertisers pay to make influencer posts appear as ads in order that they reach a much bigger audience.
Until recently, brands that paid influencers to post
sponsored videos or pictures on
their Instagram profiles have had their reach limited to that particular influencer’s following
on the platform.
Now, posts uploaded by creators using Instagram’s ‘paid
partnership’ tool (which signposts when content
has been paid for) will also feature
a toggle that claims ‘allow
my business partner to boost’. The feature will provide the brand in question an opportunity to appear within the feeds and Stories of a wider audience, even if they don’t follow the
social media star.
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