When Instagram proclaimed it’d be removing ‘like’ counts from the main feed, the online world was divided. Gone was the constant comparing of how popular your posts were – and whereas that may have created the user experience more positive, many digital marketers weren’t impressed with the move. One influencer whose opinion had the complete country talking was Mikaela Testa – who went viral once she shared a video of her crying over the social platform.
As Instagram continues to expand its initiative of concealment public like counts so as to cut back competition on the platform – which, studies have shown, can be notably harmful for younger users – new research suggests that a growing number of young users are currently changing their personal profiles into business accounts so as to access more in-depth audience information on their post performance. That’s particularly regarding, given that in order to list yourself as a ‘business’ on the platform, you need to […]
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Facebook has released a brand new Community Standards enforcement Report, which focuses on q4 2018 and Q1 2019 and shows how Facebook has been successful in detecting content that violates community rules. The report contains information and metrics that show which classes are the most problematic in terms of violations of Facebook standards and how many cases are appealed and rejected and include reports on regulated merchandise standards.
Instagram has launched a tool that will let advertisers pay to make influencer posts appear as ads in order that they reach a much bigger audience. Until recently, brands that paid influencers to post sponsored videos or pictures on their Instagram profiles have had their reach limited to that particular influencer’s following on the platform. Now, posts uploaded by creators using Instagram’s ‘paid partnership’ tool (which signposts when content has been paid for) will also feature a toggle that claims ‘allow […]
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