has launched a tool that will let
advertisers pay to make influencer
posts appear as
ads in order that they
reach a much bigger audience.
Until recently, brands that paid influencers to post
sponsored videos or pictures on
their Instagram profiles have had their reach limited to that particular influencer’s following
on the platform.
Continue reading “Instagram lets brands turn influencer posts into ads.”
Now, posts uploaded by creators using Instagram’s ‘paid
partnership’ tool (which signposts when content
has been paid for) will also feature
a toggle that claims ‘allow
my business partner to boost’. The feature will provide the brand in question an opportunity to appear within the feeds and Stories of a wider audience, even if they don’t follow the
social media star.
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